Influence Board

Will Clayton

Senior VP, Digital Product Management

Wiland

$350

Requested Donation

Will's Summary

Problem solver and teacher who combines technical insight with market expertise to make things happen. Able to think strategically and execute at all levels; expert in multiple domains: PRODUCT LEADERSHIP: • Manage the portfolio of existing and new offerings • Translate company goals into realistic product vision and roadmaps • Clear requirements at all levels (MRD, BRD, PRD) • Take effective solutions to market and through their complete life cycles PRIVACY ENGINEERING: • Maintain corporate privacy policy and practices; educate clients, partners and prospects • Actively participate with industry organizations and standards: IAB, NAI, DAA, W3C, etc. • Subject Matter Expert on Initiatives and Events: IAB Measurement and NAI Audits, P3P, EU Data Privacy Directive (DPD), DAA Ad Choices deployment, Do-Not-Track (DNT), Other consumer protection programs • Advocate for Consumer Privacy while Enabling Responsible, Effective Marketing MARKETING TECHNOLOGY: • Understand and summarize the competitive landscape • Prepare and present effective collaterals, training and sales support • Capture client and prospect needs • Manage business and technical partnerships Specialties: Evangelist and communicator; teacher, speaker and writer. Familiar with all aspects of digital marketing and the underlying systems that make each work.

About Will

  • Span of Control

    The number of people reporting to them

    lt 10

  • Industry

    Services

  • Size of Company

    In terms of revenue

    lt $10 Million

  • Employees of Company

    The number of people working for this company

  • Business Function

    Information Technology/Engineering

Interested in meeting with Will?

Click here to learn more!

My "Bold Ask" to Vendors

...compelling reasons I would take a meeting.

Meetings I'm Not Interested In

Supported Causes & Charities