Influence Board

Luke Wyckoff

Chief Visionary Officer

Social Media Energy

$400

Requested Donation

Luke's Summary

Strategic Content Management - Done well, strategic content management humanizes your brand in a digital world. Every post must be intentional—supporting one or more of your unique marketing goals related to reputation enhancement, visibility, recruiting, conversions, and others. We use the 70-30 rule of content management. Thirty percent is focused on the client (tastefully and non-salesy). Seventy percent is about other things…but things that subtly reinforce the client’s goals and strategy. Our message discovery and development process features an extensive ranking system to uncover critical communication areas. That’s about as much as we can say here about our secret sauce. Measurable Social Media Strategy Peter Drucker (google him if you must) may have been the first to say “You can’t manage what you can’t measure.” At the end of the day, week, month, year…you have to be able to document how your social media program has supported your organization—again, in terms of reputation, visibility, recruiting, conversions, and so on. We’ve measured and tracked social media results for hundreds of clients in nearly every vertical market you can think of. What’s our secret? We begin with the client’s unique, measurable goals and then work back from there to strategic design and tactical delivery. Insightful Sentiment Analysis Do you know what your customers and fans are saying? Can you document that your campaigns are working? You can’t guess at these things, you need to know in real time who’s saying what and whether your messaging has traction. Our sentiment analysis services are based on state-of-the-art, scary-amazing social media monitoring technology that seeks out the critical information (yes, like a probe droid) and distills it into easily digestible reports. We review these with the client before we tack, shift, and continue charging ahead. Combine ALL of this with about 5 other services - and we stay busy! www.SocialMediaEnergy.com

About Luke

  • Span of Control

    The number of people reporting to them

    10-49

  • Industry

    Service

  • Size of Company

    In terms of revenue

    lt $10 Million

  • Employees of Company

    The number of people working for this company

    11-100

  • Business Function

    Administration (CEO, Pres., GM, etc)

Interested in meeting with Luke?

Click here to learn more!

My "Bold Ask" to Vendors

...compelling reasons I would take a meeting.

Meetings I'm Not Interested In

Supported Causes & Charities