Influence Board

Ashanthi Mathai

CEO & Co-Founder

Pocket Naloxone Corp.

$400

Requested Donation

Ashanthi's Summary

130 people die each day in the US from opioid overdoses. Pocket Naloxone Corp., spun out from IANA Health, is working on an over-the-counter version of Naloxone, the antidote to reversing opioid overdoses. IANA, which stands for I Am Not Alone, is also working on filling the gap for a one-stop-shop platform to access the three key needs to overcome opioid and other substance use disorders, namely information, clinicians, and community support. Previously, before leaving to set up IANA Health, I built the marketing function for SOC Telemed. I hired full-time and contract staff, introduced the organization to key industry groups and signed strategic partnerships to bring SOC to the table to be part of the industry dialog as well as to open doors for speakerships, content marketing, and lead generation initiatives. I developed a promotional and content library of videos, brochures, white papers, and case studies. I wrote a lead generation playbook for the internal sales team. Implementation of the integrated demand / lead gen plan I initiated saw traffic rise 6x within weeks. At Otsuka America Pharmaceutical, I led key projects such as customer segmentation and targeting, strategic and uptake forecasts, ATU and other standard primary and secondary market research, and weekly brand performance reporting. I founded a non-profit, So Others May See, while living in Sri Lanka. SOMS covered over 1.2 million lives. I developed a population health management model whereby children are screened for vision defects and follow-up care is provided for under $0.20 per child; these same children and adults received quality, custom-made eyeglasses for just $6. This work received an award from the Sri Lankan government in 2014. "Some people look at the way things are and ask why. I dream of things to be and ask, why not." -Robert F. Kennedy*

About Ashanthi

  • Span of Control

    The number of people reporting to them

  • Industry

    Pharmaceutical Manufacturing

  • Size of Company

    In terms of revenue

  • Employees of Company

    The number of people working for this company

  • Business Function

    Administration (CEO, Pres., GM, etc)

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